The short answer: for a like-for-like swap, Swydo (one plan, priced per data source) or DashThis (white-label on every plan) cover what most agencies use AgencyAnalytics for. Reportz is the cheapest per client, and Data Studio — Google's renamed Looker Studio — is free if your clients accept Google's look. Databox suits agencies reporting KPIs from ad platforms and databases. And Fastero is the pick when the report goes beyond marketing channels — into the client's own database, CRM or Stripe — and you want AI to build the dashboard and write the monthly summary.
AgencyAnalytics is still a strong product. It has replaced its tiered plans with a single per-client plan that includes everything, so the reasons agencies look elsewhere have shifted: the bill grows with every client you sign, the 85+ integrations are marketing platforms, and database connections are reserved for agencies with 25 clients or more.
The alternatives at a glance
Prices checked 6 October 2026, from each vendor's pricing page. "Yearly" means billed annually.
| Tool | 10 clients costs about | Pricing unit | How clients see reports | Scheduled reports | Best for |
|---|---|---|---|---|---|
| AgencyAnalytics (baseline) | $200/mo yearly, $250 monthly | Per client | White-label portal, unlimited client users | Yes | Agencies that want everything in one portal |
| Swydo | From €62/mo yearly for 10 data sources | Per data source | Client portal, unlimited users | Included | A like-for-like swap at 10–20 clients |
| DashThis | $139/mo yearly, $164 monthly (10 dashboards) | Per dashboard, with source caps | Link, optional PIN | All plans | Simple white-label dashboards on a budget |
| Reportz | About $100/mo | Per dashboard, about $10 each | Link, optional password | Weekly or monthly email | SEO and PPC freelancers |
| Data Studio (formerly Looker Studio) | Free; Pro $9 per user per project | Free / per user | Google account or link | Free, PDF by email | Agencies on a tight budget |
| Databox | About $199/mo yearly, plus $80 for white-label | Base plan plus client packs | Shared dashboards | Agency plan | KPIs from ad platforms and databases |
| Klipfolio Klips | $240/mo yearly (Lite); $440 with full white-label | Client tiers | Unlimited users | Lite and up | Agencies that model their own data |
| Whatagraph | From $812/mo, yearly only | Source credits | Link, optional password | Included | Large agencies |
| Porter Metrics | About $150/mo yearly (40 accounts) | Per connected account | Through Data Studio or Sheets | Through Data Studio | Agencies already on Data Studio |
| Supermetrics | From €39/mo yearly (pipeline only) | Sources and users | In your reporting tool | Through your reporting tool | Moving ad data into Sheets or a warehouse |
| Fastero | Free to start, paid plans from $20/mo | Per workspace | Each client logs in to their own workspace; PDF by email | Any schedule, PDF attached | Reporting beyond marketing channels, built by AI |
For "10 clients" we assumed each client connects four accounts — Google Ads, GA4, Meta Ads and Search Console.
AgencyAnalytics: the baseline
Price. One "Core" plan: $20 per client a month billed yearly, $25 billed monthly. Ten clients cost $200 a month on a yearly plan. A 14-day trial needs no card.
What every client gets. Unlimited data sources, reports, dashboards and users; 85+ marketing integrations; scheduled reports; a white-label portal with your logo, colours, custom domain and email; AI summaries; goals, alerts and anomaly detection; and access from ChatGPT and Claude.
Where agencies hit the edges. Database connectors — BigQuery, MySQL, PostgreSQL, Redshift, Snowflake — come with volume pricing for agencies with more than 25 clients. On G2, where it holds 4.7 out of 5 from 462 reviews, the most common complaints are integration problems, connections that drop and a learning curve when building dashboards.
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Try free →1. Swydo
Swydo sells one plan with everything included, priced by the number of data sources you connect: from €62 a month billed yearly (€69 monthly) for ten sources. Clients get their own portal with unlimited users, white-label and a custom domain are included, and scheduled reports come standard. The plan also includes a monthly allowance of AI credits.
Best for: agencies with 10 to 20 clients who want AgencyAnalytics' shape — a branded portal and scheduled reports — priced by what they connect rather than by client.
2. DashThis
DashThis prices by dashboard: Individual is $44 a month billed yearly ($54 monthly) for 3 dashboards and 15 data sources, and Professional is $139 a month ($164 monthly) for 10 dashboards and 40 sources. White-label and a custom domain are on every plan, as are automated email reports. Clients open dashboards by link, optionally protected with a PIN. An AI Insights Pro add-on costs $19 a month.
Best for: agencies that want clean, branded dashboards without paying per client, and don't need a client login.
3. Reportz
Reportz is the cheapest per client here, at about $10 per dashboard a month. It covers the core SEO and PPC sources — Google Ads, GA4, Meta, Search Console and Sheets — adds your logo, colours and subdomain, and emails reports weekly or monthly. Clients open reports by link, with an optional password.
Best for: freelancers and small SEO or PPC agencies that need a branded report per client at the lowest price.
4. Data Studio (formerly Looker Studio)
Google renamed Looker Studio back to Data Studio on 16 April 2026. It is still free, with a Pro tier at $9 per user per project for team features and hourly scheduling. It connects natively to Google Ads, GA4, Search Console, Sheets and BigQuery, and to Postgres and MySQL; Meta Ads needs a paid partner connector. Scheduled PDF emails are free. Clients open reports with a Google account or by link.
Best for: agencies that want free and Google-native reporting, and clients who don't mind the Google look.
5. Databox
Databox now sells an Agency plan from $79 a month billed yearly ($99 monthly) for four clients, with more clients added in packs; ten clients come to about $199 a month billed yearly. White-label is an add-on at $80 a month. Its strength is breadth: alongside the ad platforms, it connects to BigQuery, Snowflake, MySQL and Postgres. It has also added AI features and an MCP server.
Best for: agencies whose KPIs mix ad-platform data with a client's database or warehouse.
6. Klipfolio Klips
Klipfolio's agency plans for Klips start at $160 a month billed yearly for five clients; Lite is $240 and Pro, which includes the full white-label bundle and custom domain, is $440. Klips connects to the ad platforms and to SQL databases, and it suits agencies willing to model their own data. Klipfolio's newer product, PowerMetrics, is priced per user rather than per client.
Best for: data-minded agencies that want control over how metrics are calculated.
7. Whatagraph
Whatagraph now publishes two plans, and the lower one, Max, starts at about $812 a month, billed yearly and sold through a demo. It connects to the main ad platforms and to BigQuery and Snowflake, and reports are shared by link, with an optional password. A custom report domain is a Prime add-on.
Best for: large agencies that want polished, managed reporting and have the budget for it.
8. Porter Metrics
Porter Metrics is a connector rather than a portal: it brings Google Ads, GA4, Meta and Search Console data into Data Studio and Google Sheets, priced per connected account at $12.50 a month billed yearly ($15 monthly). It has a free plan, and has moved towards AI-built dashboards.
Best for: agencies that like Data Studio but need Meta and other sources Google doesn't connect natively.
9. Supermetrics
Supermetrics moves marketing data from 200+ platforms into Sheets, Data Studio or a warehouse, from €39 a month billed yearly. In 2026 it added AI-built dashboards with public links, but it remains a data pipeline first: client access and branding come from whichever reporting tool you send the data to.
Best for: agencies that build reports in their own tools and need dependable data feeds.
10. Fastero
Fastero comes at client reporting from the other side. Instead of templates over marketing connectors, an AI analyst builds the dashboard from whatever the client's numbers live in — their own database or warehouse, Google Sheets, Stripe or HubSpot, and Google Ads, GA4 and Meta through its integrations — and you deliver it in a workspace the client logs in to.
A client report in Fastero. Sample data.
What that looks like for an agency:
- Built by asking. Describe the report — "leads, cost per lead and booked jobs by month, with the change since last month" — and the AI builds it, with filters and number cards that compare each figure with the previous period. You can edit any chart yourself.
- Each client gets their own login. Give each client their own workspace and invite them; they sign in and land on their report.
- The report goes to their inbox. Schedule it weekly or monthly, at any time you choose: every recipient gets a PDF of the whole dashboard, run fresh that morning, with a short written summary of what changed.
- You know whether they read it. Owners and admins see who opened each dashboard.
- It reaches beyond marketing. When the client asks how their ad spend relates to revenue in their own system, the answer is a query against their data, not an export.
- Claude can do the work too. With Fastero's Claude connector, you can build and send a client's report from a conversation in Claude.
Price. Free to start; paid plans from $20 a month.
Best for: freelancers and agencies whose client reporting goes beyond marketing channels, and who want AI to build the dashboard and write the summary each month.
How to choose
- Want AgencyAnalytics' shape for less at 10–20 clients? Swydo.
- Need white-label dashboards on a budget? DashThis, or Reportz for the lowest price per client.
- Want free? Data Studio, with Porter Metrics or Supermetrics for the sources Google doesn't connect natively.
- Report KPIs from ad platforms and a client's database together? Databox or Klipfolio.
- Large agency with budget for managed reporting? Whatagraph.
- Reporting from the client's own systems, built and summarised by AI, delivered to their login and inbox? Fastero.
FAQ
How much does AgencyAnalytics cost in 2026?
AgencyAnalytics has one plan: $20 per client a month billed yearly, or $25 billed monthly, with every feature included. Ten clients cost $200 a month on a yearly plan. Agencies with more than 25 clients can ask for volume pricing, which also brings database connectors.
What is the cheapest AgencyAnalytics alternative?
Data Studio, formerly Looker Studio, is free. Among paid tools, Reportz is the cheapest per client at about $10 per dashboard a month, and DashThis starts at $44 a month billed yearly for three dashboards.
Which AgencyAnalytics alternatives include white-label reporting?
DashThis includes white-label and a custom domain on every plan; Swydo includes it in its single plan; Reportz adds your logo, colours and subdomain; Klipfolio includes full white-label on its Pro agency plan; Databox sells it as an $80-a-month add-on. Data Studio documents no white-label option.
Is Looker Studio still free?
Yes. Google renamed it Data Studio in April 2026; the core product is free, and Data Studio Pro costs $9 per user per project a month.
Can clients log in to see their own reports?
In AgencyAnalytics and Swydo, clients get a portal login with unlimited users. DashThis, Reportz and Whatagraph share reports by link, optionally protected. In Fastero, each client signs in to their own workspace and can also receive the report as a PDF by email.
Which tool connects client databases as well as ad platforms?
Databox connects to BigQuery, Snowflake, MySQL and Postgres alongside the ad platforms, and Klipfolio connects to SQL databases. AgencyAnalytics offers database connectors with volume pricing for 25+ clients. Fastero connects to the client's database, warehouse, Sheets, Stripe or HubSpot and builds the report from them with AI.
Sources
Checked on 6 October 2026:
- AgencyAnalytics pricing and database connector add-on; reviews on G2
- Swydo pricing · DashThis pricing · Reportz pricing
- Data Studio release notes (rename, 16 April 2026) and connectors
- Databox pricing · Klipfolio agency pricing · Whatagraph pricing
- Porter Metrics pricing · Supermetrics pricing
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